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Other Media
In addition to
direct mail, television, and radio advertising, other non-traditional
media are available. We have used newspaper ads in past campaigns to
emphasize endorsements and local benefits of statewide initiatives.
Forde and Mollrich
can also create complete campaign websites with a variety of features,
including initiative fact sheets, endorsements, additional support and
favorable media commentary, online contributions and volunteer sign-up,
and links to coalition partners
Campaign
e-newsletters are also a cost effective means to reach a diverse audience
to be distributed to coalition partners and website visitors who have
provided an e-mail address.
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