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Case
Study 1: LEARN
LEARN,
a non-profit organization representing more than 600 major corporations
and community groups, retained Forde and Mollrich to develop a grass roots
lobbying campaign to promote passage of a comprehensive plan to reform Los
Angeles public schools.
The
LEARN campaign featured actor Edward James Olmos as a spokesman in radio
spots, television spots, and movie trailers, in English and Spanish,
encouraging citizens to call an 800 number and receive a “school reform
kit” which contained a petition to the school board demanding adoption
of the LEARN program.
Newspaper
ads in English, Spanish, Chinese, Japanese, Korean, and Filipino delivered
the same message to the many diverse ethnic communities that make up Los
Angeles.
In
addition, one million pieces of direct mail were sent to voters explaining
the LEARN program in detail and asking for petitions to be sent to the
school board. Returns from
the mailings indicated overwhelming public support for LEARN.
Forde
and Mollrich also helped to create the broad-based coalition, consisting
of business and community leaders, educators, ethnic and labor
organizations, and electeds that made the LEARN program a resounding
success.
Case
Study 2: "Great Park" Irvine Public Outreach
Case
Study 3: Prop 172
Case
Study 4: Prop 10 |
